30 years ago, advertising meant placing ads on TV, radio or print media. Today, online advertising is the fastest growing format of advertising. This has allowed agencies to gain insights on what drives the conversion of viewers to buyers. Data driven analytics allows marketers determine what’s driving customer behavior to strategize on their campaigns.
Simulate the outcome of different advertising campaigns based on KPIs and outcomes.
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Assess your organization’s data potential and start a data transformation.
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Clip offers text analytics solutions including search, data quality, record deduplication, information extraction, and customer service.
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Geospatial analysis using mobility and demographic data. The ability to understand and explain patterns of human behaviour and mobility patterns using geographical capabilities in integration with various datasets.
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