Marketing and advertising

30 years ago, advertising meant placing ads on TV, radio or print media. Today, online advertising is the fastest growing format of advertising. This has allowed agencies to gain insights on what drives the conversion of viewers to buyers. Data driven analytics allows marketers determine what’s driving customer behavior to strategize on their campaigns.

How our products help

  • PSI logo PSI logo

    Simulate the outcome of different advertising campaigns based on KPIs and outcomes.

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  • DELTA logo DELTA logo

    Assess your organization’s data potential and start a data transformation.

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  • CLIP logo CLIP logo

    Clip offers text analytics solutions including search, data quality, record deduplication, information extraction, and customer service.

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  • Quad logo Quad logo

    Geospatial analysis using mobility and demographic data. The ability to understand and
explain patterns of human behaviour and mobility patterns using geographical capabilities in integration with various datasets.

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